Contemporary trends in the design and implementation of health information and education campaigns

Abstract

Abstract: Health information and education campaigns represent essential components of intervention strategies intending to address and solve various public health problems. Therefore, a constant preoccupation of both practitioners and researchers in the field was to determine the most effective ways to optimize campaigns' design and implementation. The results of these efforts materialized in adapting theoretical models from various connected fields: behavioral sciences, communication theory, and marketing. In the last decade, most health education campaigns implemented in Romania demonstrated multiple structural elements following contemporary design and implementation trends. Yet, there is not an organic integration of those new concepts and orientations at the strategic level and, in most campaigns, the emphasis is on the transmission of information while the formative is left in the background.